About Us
Smarter Finance
Tailored for You
Gold Coast's trusted independent finance broker — helping Australians access the right loan since day one.
FBAA Award Winner
NSW Broker of the Year 2024
Alice Blay — Smartway Finance
Our Mission
We work for you.
Not the banks.
At Smartway Finance, we put your needs first. As a specialist finance broker, we guide you from enquiry to settlement with tailored loan solutions across asset finance, vehicle loans and business lending.
We make the process clear and efficient, working with a broad panel of lenders to help you access competitive lending options suited to your circumstances. Most importantly, we carefully manage your application to minimise unnecessary credit enquiries and support informed lending decisions.
We're here to help, not to push. Our no-pressure approach means you get genuine advice and real solutions — Australia-wide from our Gold Coast home office.
What We Stand For
Our Core Values
Transparency
Honest guidance, transparent communication, and support you can trust. We tell you what you need to hear, not what you want to hear.
Personalised Service
Every client is different. We take the time to understand your unique situation and tailor our approach accordingly.
Expert Knowledge
Years of experience navigating the Australian lending market means we know how to position your application for success.
Fast & Simple
We cut through the complexity and make the process clear, fast and stress-free from start to settlement.
The Team
Meet Cara & Alice
We're the faces behind Smartway Finance, and while we love helping our clients achieve their goals, there's a lot more to us than finance.
Cara Rogers
& Alice Blay
Directors, Smartway Finance
Between us, we bring over a decade of finance experience and have helped thousands of Australians achieve their goals. Alice's expertise was recognised nationally when she was awarded NSW Broker of the Year 2024.
While we're proud of our experience, what matters most to us is building genuine relationships and being there for our clients whenever they need us. At the end of the day, we're just two people who love what we do and believe in real relationships with the people we help.
Cara Rogers
FBAA Member · ACL #566769
Cara is a passionate foodie with a chef's background who loves discovering new restaurants, cooking, and bringing people together over great food. She enjoys spending time with her partner, family, and friends and is usually the first to organise a catch-up, celebration, or social event.
At home, she's kept busy by her two miniature Dachshunds and a very spoiled Ragdoll cat, who definitely run the household.
Alice Blay
NSW Broker of the Year 2024 · FBAA Member · ACL #566769
Originally from Sydney, Alice is a proud wife and mother to a recently arrived baby boy, who has quickly become the boss of the household. When she's not helping clients, you'll often find her in the garden (with varying levels of success) or whale watching along the coast.
She gets far too excited whenever she spots a splash on the horizon — and her clients get that same energy every single day.
Our Credentials
Fully Licensed
& Accredited
Smartway Finance holds an Australian Credit Licence and is a proud member of the Finance Brokers Association of Australia (FBAA) and the Australian Financial Complaints Authority (AFCA). You can deal with us with complete confidence.
ACL
#566769
Australian Credit Licence
ABN
42 682 496 779
Australian Business Number
FBAA
Member
Finance Brokers Association
AFCA
Member
Financial Complaints Authority
